An exhibition inside the Palladian Basilica of Vicenza titled: “Michelangelo and the Great Beauty”.
Authors: Elena Ghetti, Filippo Giano and Martina Gasparoli
Institution: Politecnico di Milano
Tutor: Pier Federico Caliari
The topic was tackled trying to show the great beauty of the works of the master Michelangelo through the values embodied by his subjects. The exhibition consists of a series of rooms within which the viewer can deal and empathize with the value of the operas, first through its shadows and then through a direct visual contact with them.
These rooms are created by the juxtaposition of a large quantity of stakes with constant circular section but with different heights. The coordinated image kit of the project involves the construction of frew merchandising, the creation of logo, brand and flyer of the exhibition, the setting of a website dedicated to the event and finally finger food and eventual design object combined, designed for the opening night.
The logo and the brands of the show as well as the graphics of the website were made using some recurrent themes of the topic, ie the shape of the basilica, and the stakes that make up the spaces dedicated to the spectators.
The colors used for the entire part of coordinated image have been chosen within the range of colors of the clothing of the characters in the painting of the Sistine Chapel, whose reproduction is the main work of the exhibition.
The text of the flyer, website and other objects of merchandising (matchsticks’ box, Mikado’s game, stickers of the values, teabags) are made with the font MOHAVE.
The discovery issue as well as in the setting has been addressed also in the creation of the flyer and in the design object combined with finger food. The flyer, through several folds of paper, always offers a different view of the sheet and the information contained in it, the finger food consists of small different skewers, served inside a box, created to support the sticks and contain a glass, so as to engage always only one hand of the visitor. Thanks to the support’s technique of the skewers and the opening way of the box, until the last moment you can not see what’s in the skewers offered.
Another recurring element for graphics is the decomposition of text or figures in striped elements, reminiscent of the architectural section of the exhibition setting, formed by the stakes, generators of spaces.