The 10 most important design news of september 2015

The 10 most important design news of september 2015

September appears to be the month of return, the month of reopening and recovery, the month of reconciliation with our topics of interest.Hopefully you have been approaching them gently, glancing from day to day your favorite blogs, magazines and sources. If you were too delicate within this reconciliation, you might have missed some design development. If so, dwell on the following recap and accomplish your rendezvous once and for all.

I will start, though, with the bad news first in order to let you enjoy the others better.

1. Typography master, Adrian Frutiger, died on Thursday 10thFrutiger

One of the typography masters, Adrian Frutiger,  has died on the 10th. Starting from the second half of the 50’s he designed a significant amount of typefaces, including ‘Frutiger’, ‘Universal’ and ‘Glypha’. Even though his designs tend to be invisible and unnoticed, they were perfectly legible and successful. His typefaces are indeed before our eyes every day without us necessarily recognizing them. His approach on type design can be expressed by his quote: “If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape. Spoons and letters are tools. The first we need to ingest bodily nourishment from a bowl, the latter we need to ingest mental nourishment from a piece of paper.”

2. Google logo has changed after 16 years

Take a look at the Sylvain Baumann art piece, focus on the colors and let the image ring you a bell.

Sylvain Baumann

I bet ‘Google’ is the word in question, isn’t it? The point is that Google could have opted for almost whatever shape in changing its logo. Their choice, thought, was to slightly refresh it from a serif to a sanserif logotype. Totally understandable choice–anyway– because it definitely respects the prevailing visual trends and it also reflects the naivety of the research but, why not dare something more? Why not take advantage of the strength in the collective imagination the company has? Truth is that most of the end-users would not look at the logo as consciously as designers. Therefore giving the public a fresh and happy logo could be a satisfying brave act.


Now from the virtual to the actual reality of design.

3. Design Festival London from the 19th to the 27th

From the 19th to the 27th of September ‘Design takes London’. This slogan belongs to the London Design Festival and it refers to the fact that several events celebrating design and craft took place all over the city within that period. Since 2003 the streets of London offer amateurs, curious and professionals the chance to get into contact with the newest designs once a year. In almost every district museums, galleries, shops and public spaces host events and exhibitions.

design_festival_londonThis year you could have visited V&A museum passing under a huge glass installation with the aim of providing a sensorial experience inspired by the renaissance; enter into a 1670s furnished and drawn room evoking the feeling of being in a country house and celebrating London trades that have been lost; or even pretend to live the underground experience inside the St. Martins campus thanks to the hand-painted replica of the underground station. Alongside the experiences several products were launched and shown at the Festival, many of which born out of the international collaboration between studios and designers.

4. Samsung launched the new ‘Serif’ television designed by Boullerec brothers

Serif is a specific term used for typefaces. From now on it could be on everybody’s lips. The Boullerec brothers have just launched ‘Serif’ the series of screens and televisions commissioned by Samsung. After ten years of attempts to flatten the screens and incorporate them into bookshelves in order to let them vanish, the designers look backwards.


They tried to create a screen with a strong presence, something more related with furniture design rather than technology. Something that can be walked around and that occupies its space. Perhaps the version with four legs is the most effective.It really looks like a piece of furniture yet it is a simple television. In profile all the screens form a capital ‘I’ shape fitted with serifs indeed.

5. Anagrama studio designed Kindo Boutinque interiors

Anagrama studio designed a 360° brand identity for the Kindo-kids clothing shop, including C.I, packaging, catalogs and interiors.


The shop interior is a vast white-marble space filled with pastels geometric shapes twisting and overlapping one another.The materials chosen were galvanized steel pipes, fiber glass and wood for the display furniture. The studio challenge was to create organized and interesting spaces with a dynamic aesthetic pleasing both adults and kids; to make people into a ‘fun’ shop in which toys’ proportions have be scaled to human and let people interact and live an unexpected shopping experience.


Anagrama_studio_kindo_interiorDid the challenge succeeded? Would mexican kids be really pleased with the playing/shopping experience inside such a shop?

6. Nordic design meets Rococo style in the X-Me furniture collection

Scandinavian designer Ellinor Ericsson, who created the X-Me collection reacted to the criticism about the lack of ornamentation in scandinavian design.The aim was to create a piece of furniture able to embody purity of style and decoration in a balanced way.

x-me-collection The mixture between Rococo shapes and scandinavian materials and craftsmanship give the objects a new style. In which environment would you place them? The designer believes they are the perfect isolation from the surrounding so the perfect place where to sit and focus on small talks. Would you agree?

7. Valerio Sommella designed ‘Sfrido’ peeler for Alessi

Mimic principals led Valerio Sommella to the ‘Sfrido’ peeler design.


This very compact object has been conceived as a way of decreasing the distance between the hand and the vegetable, rather then as an extension of the human arm. The very harmonic and innovative shape recalls the left over peel of the vegetables–as suggested by the picture. The designer let the user choose how to handle the peeler. The question arises: would it be functional?

8. Preciuos jewelry out of row materials by Britta Boeckmann

Jewell’s etymology is joy and play. Britta Boeckmann’s new jewels collections incorporate both meanings.

Boeckmann_jewelryWood and resin play with one another in a joyful way creating wearable unique gems. Every piece is handmade and the creation process allows each shape to evolve organically as the designer works.

9. Nasa original Graphic Standard manual reissue

Pentagram studio partners and designers Jesse Reed and Adam Smith organized a Kickstarter with the aim of republishing the original Nasa Graphic Standard Manual. Story goes that in 1974 Designers Richard Danne and Bruce Blackburn proposed the manual which would have changed Nasa appearance and their own career. The designers had to deal with very controversial opinions on their logo and concept.Therefore the manual was unfortunately revoked  and a new identity was established in 1992. The nostalgia of Nasa, firstly, and secondly the nostalgia of the public has raised $813,106  compared with the expected $158,000 in only 30 days.


10. September 3NTA rotating editor: Lisbon

Lisbon provided 3NTA design contents during September. The first project is called ‘Projecto em Aberto’ and consist in researching and reinterpreting portuguese artisanal techniques. The output is a series of three poster describing three difference techniques.


The second project is ‘Laja’ ad it focuses on the tourist experience of visiting Monsanto thanks to a series of 5 different objects.