Author: Ana Salomé Carreiro
Institution: Faculdade de Belas-Artes da Universidade de Lisboa
Tutors: André Gouveia and Paulo Parra
Since ever, the Human Being, in his way of being, is presented has a holder of the Design though, intrinsic in his actions. This though follows him through every generation and it presents itself, many times, in the shape of the most varied objects that contribute for the cohabitation, survival and evolution of our specie. We can also say that everything produced by Man is a reflection of his needs and worries, and so, essential marcs for the understanding of His community.
However, what should we expect of a territory, stage of this evolution, that has an unsustainable production and planning of the survival needs? What should be the designer’s position towards this conjuncture? The Laja project travels precisely towards the most important themes for the resolution of the precedent questions.
Laja is a portuguese project targeted at tourists and consumers interested in perpetuating the identity of Monsanto – a small portuguese village that has been fighting against desertification and loss of knowledge. This project was born to perpetuate the identity of the place and also to stimulate the local labor.
After local interviews to the villagers and tourists that where passing by, we found an opportunity to create a project that would explore the consumption of souvenirs. By using traditional techniques and historical inspirations, we re-thought the objects sold until then. Laja is, in this way, a project for 5 objects that can be sold – bowls made from molds of stones sculpted for hundreds of years; 3D postcards; a map; a seat made by local artisans; and a doll also made by artisans. Each product comes always with an adjacent history.
The brand is the embodiment of what tourists and other consumers look for in order to perpetuate the experience they had visiting Monsanto.
Pop-up postcards with Monsanto’s symbols